Selling Your Home with ChangingStreets.com

You need a very different and very effective approach to selling your home in this market. That is what I do. My name is Scott Hoyt, I am very good at selling homes. The approach is simple:

1. package your home to build value
2. market your home to build value
3. negotiate in your best interest
4. Compliantly oversee transaction to close.

 

Sounds easy enough and it was when the market was great, but in the last couple of years we have seen prices fall because agents did not know how to build value.

Packaging your home: I will give you a list of what should be done to prepare home for sale and assist where needed in finding contractors. I will have your home professionally photographed and professional virtual tours produced (sounds easy enough, VERY few do it, the search starts online, we need to set precedence that your home is valuable). The home will also be professionally measured and a floor plan drawn for marketing.

You home will get point of sale information, QR code and property website, multi-page custom flyers highlighting the parts of your home that cannot be seen from the curb (why do all other agents put the exterior photo on the flyer? Can you not see that from the end of the driveway?); this includes interior photos, floor plan and back yard. Additional custom pages will be built to promote the features of your home, neighborhood, financing options whatever it is we need to tell potential buyers.

Online we will put those professional photos to work on all the major websites including all local agency sites, Trulia (featured), Zillow, REALTOR.com (featured), DuPont Registry (Homes over $550,000 only), plus another 50 or so home sites. Your property specific site, and REALTOR.com site will have enhanced comments, we not limited by MLS we can say as much as we want, let’s build more value! Your listing will also feature virtual tours with comments explaining the lay out and features of your home as well as neighborhood features.

I have negotiated over 2000 home sales, we are not tough negotiators we are effective negotiators, we have built value before we started, not we continue with that track. We, the sellers and I, know the answers and next steps before we move. Negotiating at this point makes the next couple of weeks until settlement/closing very simple.

My contract to close manager will work with us to get you to the closing table as stress free as possible.

I work with all Relocation Companies, so even if they do not give out our name,  you can still interview us and if you like our strategy have us list your home and receive your relocation benefits.

I would love to assist you with your sale, please call me for an appointment or  just to ask questions.

Scott Hoyt

Scott@ChangingStreets.com

919.208.8368

  

Selling Your Home Step-By-Step… The Smart > Easy > Sane way.

 As you probably know, you’re not the only one who’s selling a home in your community. But did you know that some 100,000 people join you each week? With those kinds of numbers, it’s easy to see that competition is pretty fierce. So, the better prepared you are, the better your experience will be and the better (and likely faster) outcome you can expect. Let’s keep this Smart > Easy > Sane!

 1. Make a Good First Impression.

A well-maintained home will generally sell faster and for a higher price than a similar home that looks drab or run-down. When you prepare your home for sale, take a critical look inside and out. If you’re having trouble being objective, ask your ChangingStreets.com agent, a neighbor or a friend to help. (you can even go to ChangingStreets.com and look at photos of other people’s homes and get ideas on what looks good).  And don’t take the input to heart. Everyone has things—big or small—to clean up, repair or replace.

Three tips> a clean refrigerator front, a bowl of green apples,  and look at all door knobs and light switches.

 2. Know the Market.

Your home will be competing with similar homes for sale in and around your neighborhood, so it’s a good idea to know which homes are on the market and what their asking prices are. Take a walk or drive around the area to look for signs and check web listings. You can contact ChangingStreets.com and they will set you up with a neighborhood portal that will keep you informed of all the new listings, sales and price changes in your neighborhood.  Your ChangingStreets.com agent will be the expert to provide you information on area homes for sale. All of this will help you when you work together with your agent to determine the fair market value  and right price of your own home.

 3. Price Your Home Correctly.

 Pricing your home too high can discourage offers from serious buyers. On the other hand, pricing your home too low won’t leave you much room to negotiate. That’s why intelligent and strategic price is important, we use an ”absorbtion rate pricing” strategy. By looking at many different metrics, (number of buyers, number of competing listings, number of showings recently in your neighborhood and area) we are able to put together a price and time targets that are more accurate than traditional meathods.

We work smart to get you the most for your home.

4. Make Sure Your Home is Marketed Effectively.

It’s tough to sell your home if no one knows it’s for sale. We use plans that provide maximum exposure and the correct message for your home using our web site, direct mail, targeted media and other marketing tools. This unique combination of services means your home is properly  marketed every single day until it’s sold. More importantly it is marketed to the consumers that need to know about your home, we do throw your listing everywhere and hope.

5. Prepare for Showings and Open Houses.

Showings and Open Houses let potential buyers personally tour your home to see if it fits their lifestyle. Your goal should be to create an environment where potential buyers can visualize how the space will fit them. This includes removing items from your kitchen counters and arranging your furniture to create a simple, spacious appearance—so it’s easier for buyers to see themselves living there. Your ChangingStreets.com agent will provide you with not only a detailed list but also an implementation plan.

 This is so important, today’s buyer has already seen your home, online. Now they are there to get the entire experience, feel the space, look at the details. We will make sure that the photos used set expectations that can be exceded in person.

6. Negotiate the Terms of the Sale.

Buyers and sellers usually expect to negotiate the price and terms of a home sale. You can speed up this process if you evaluate and respond to offers and counteroffers in a timely fashion. Don’t worry if you’re not personally comfortable negotiating;  ChangingStreets.com agents have a  great deal of experience and will help you through this process by handling all negotiations and sharing with you all the market information to assist in making smart decisions.

Because ChangingStreets.com agents sell more homes per agent than other brands, they are able to anticipate and plan when structuring your offer or counter offer. In a normal transaction there are usually two agents, you want the one that has been there before.

7. Review the Home Inspector’s Findings.

A home inspection is part of the process—stay calm. After the inspection results are delivered, many buyers request certain repairs. As the seller, you should receive a written copy of the inspection report as well. Be sure to review it carefully so you understand the nature and extent of any problems and repairs a buyer may request. Your agent should help you respond to the inspection, clearly stating what you will take care of, how and when.

8. Sign the Purchase Agreement.

Once you reach an understanding with the buyer, it’s time to sign the purchase agreement. Review this document carefully and discuss it with your ChangingStreets.com agent. The purchase agreement will specify the terms and conditions to which you have agreed. 

9. Prepare for Closing. 

The closing process involves an attorney and/or title company representative, the buyer, listing and selling broker/agent, and you, the seller. This important meeting will include the final transaction, which is transferring the home from your possession to the new owner. Make sure you bring all equipment warranties, instructions and maintenance or operation information to provide to the new owners—and don’t forget the keys and garage door openers too. ( We will remind you, we know this can be a crazy day!)

10. Have an agent with StreetSmarts.             

Even the strongest planned transaction can run into obstacles. That is where experience and perseverance come into play to solve your problems and handle all the issues that come up during the transaction.

The goal is simple—to raise the expectations of consumers. To empower you with information that will make the experience Smart > Easy > Sane. We save our clients time and stress. Period.

At ChangingStreets.com® we love what we do and we do what we love. We are in a rapidly changing industry and we pride ourselves on keeping our clients ahead of the curve. We’ve got StreetSmarts. We’d love to go to work for you in selling your home… and buying your next one, too!